U.S. Healthcare Crisis :
March 31, 2008
With all of the problems in regards to the U.S.’ present healthcare crisis, this is the most opportune time for physicians to become more entrepreneurial and less dependent on private and government subsidized insurance plans (i.e. Medicare, Medicaid). The 2006 United States Census reported that 46 million Americans are without health insurance, which truthfully means that about 18,000 more Americans will die because of their lack of health insurance. And with all this, the U.S. still manages to spend more than any other country in the world, at an unbelievable amount of $2 trillion each year, or roughly $6,700 per person.
During Bill Clinton’s presidency, he promised reform of the nation’s rising healthcare costs. It appeared affirmative at first, though due to general distractions that included the economy, war, and terrorism, its complete implementation was confounded.
The number of healthcare lobbyists in Washington is an absurd amount with also knowing that medical care costs are continuing to rise and are nowhere nearing stabilization. The issue of increasingly rapid unraveling of employer-based health insurance, the plight of Medicaid, and the ever-continuous problem of the federal government’s solvency are problems largely associated with the nation’s high healthcare costs.
The mission for physicians now is to start to treat their medical practice like a business that is separate from government subsidized plans. There are appropriate solutions for physicians to follow in order to fight the healthcare crisis and come out profitable. These include:
*Educating themselves by learning the “business” of medicine with niche physician marketing and niche medical practices before it is too late.
*Thinking “outside the box” and becoming less dependent on private and government subsidized insurance plans.
*Learning how to decrease overhead and increase profit potential.
*Treating a medical practice like a business and accept cash!
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Entry Filed under: Uncategorized. Tags: doctor advertising, doctor marketing, healthcare marketing, healthcare marketing strategies, healthcare marketing tools, marketing doctors, marketing for doctors, medical practice marketing, physician advertising, physician marketing, practice advertising, practice marketing.
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