It Just Makes Sense
April 3, 2008
If you are still on the fence about starting a cash only medical practice, perhaps the following will help you come to a determination on if you want to continue practicing in a traditional office or hospital, or pursue a niche medical practice opportunity.
Take into consideration that most (perhaps even you included) physicians are not too fond of insurance companies, including Medicare. The pay scales are meager in comparison to the hard work that you do as a physician. Because of this, more and more physicians are opting to eliminate the insurance companies, choosing to receive cash only instead.
How nice would it be to concentrate more on the patient and his or her ailments rather than worrying about the type of insurance they carry?
Cash only medical practices are referred to as niche medical practices, simply because they represent a special area of demand for a service that is less common, but growing rapidly. While many people are just fine with their monthly health insurance premiums and small co-pays, there are also millions that are uninsured that would love (and need) to have their medical needs met for a smaller price than what a health insurance company would charge them. These people are a perfect match for physicians who are frustrated with managed-care contracts, endless paperwork, and low reimbursement rates.
There is a tremendous amount of support for physicians, entrepreneurial or not, who wish to cut their ties with insurance companies, spend more time with patients, and start their own cash only medical practice. Hippocrates Publishing is a company with special knowledge and expertise in the arena of medical practice marketing for both cash only and medical house call and practices. Receive the knowledge and support you are seeking as a physician ready for a positive change. Check out all of Hippocrates Publishing’s books and booklets specially written to assist physicians with all forms of niche medical practices, physician advertising, practice marketing, and more.
Entry Filed under: Succeeding with a Cash Only Medical Practice. Tags: doctor advertising, doctor marketing, healthcare marketing, healthcare marketing strategies, healthcare marketing tools, marketing doctors, marketing for doctors, medical practice marketing, physician advertising, physician marketing, practice advertising, practice marketing.
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