Marketing Your Cash Only Practice Part III
April 17, 2008
Talk to any business owner – niche medical practice or not – and he or she will tell you that WORD OF MOUTH is one of the most powerful marketing tools ever to exist. Having current customers spread the good word about your product, or in this case, medical house call or cash only medical practice, will work to your business’ benefit in the ultimate way. Best of all, it’s of no cost to your business!
Other healthcare marketing tools such as print advertising, latino radio advertising for physicians, and yellow pages advertising is costly, and not always effective. But word of mouth is free, and always effective – a priceless marketing tool for sure.
Specifically for a medical house call practice or cash only medical practice, good word of mouth is generally the byproduct of going beyond patient expectations. In other words, the patient received superb doctoring in addition to excellent service. As owner of a niche medical practice, you want to continually create positive experiences for your patients, establishing great relationships with them, and earning more patients as they tell family and friends.
Some tips on creating that positive experience for patients:
*Train staff on how to welcome patients courteously and genuinely before supplying necessary forms.
*Keep a clean, comfortable waiting room with updated reading materials and a pleasing decor.
*Be honest with your patients about payment expectations, especially if they are uninsured.
Lastly, let your patients know that you are expanding your cash only medical practice to welcome new patients, and to recommend it to any family or friends that may be interested. Happy patients will be happy to oblige!
For more information on how to succeed with your cash only medical practice, and marketing your cash only medical practice, visit Hippocrates Publishing today.
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