Hippocrates Publishing Weblog

Since 2004, Hippocrates Publishing has provided invaluable support to thousands of medical professionals all over the world. Our unique specialty is in writing and publishing books and booklets to assist physicians with medical practice marketing and niche medical practices.

Here at Hippocrates Publishing, we understand the often overlooked need that a medical practice has to adeptly position itself in the marketplace. In a rapidly advancing world, the business of medicine has become fiercely competitive. In this day and age, many physicians are faced with a challenge that extends beyond their medical knowledge and bedside manner. In order for their businesses to thrive, physicians must possess good business skills, which include medical practice marketing experience. Medical practice marketing is a subject that is rarely, if ever, taught in the majority of medical schools today.