Marketing Your Cash Only Practice Part III

Talk to any business owner – niche medical practice or not – and he or she will tell you that WORD OF MOUTH is one of the most powerful marketing tools ever to exist. Having current customers spread the good word about your product, or in this case, medical house call or cash only medical practice, will work to your business’ benefit in the ultimate way. Best of all, it’s of no cost to your business!

Other healthcare marketing tools such as print advertising, latino radio advertising for physicians, and yellow pages advertising is costly, and not always effective. But word of mouth is free, and always effective – a priceless marketing tool for sure.

Specifically for a medical house call practice or cash only medical practice, good word of mouth is generally the byproduct of going beyond patient expectations. In other words, the patient received superb doctoring in addition to excellent service. As owner of a niche medical practice, you want to continually create positive experiences for your patients, establishing great relationships with them, and earning more patients as they tell family and friends.

Some tips on creating that positive experience for patients:

*Train staff on how to welcome patients courteously and genuinely before supplying necessary forms.
*Keep a clean, comfortable waiting room with updated reading materials and a pleasing decor.
*Be honest with your patients about payment expectations, especially if they are uninsured.

Lastly, let your patients know that you are expanding your cash only medical practice to welcome new patients, and to recommend it to any family or friends that may be interested. Happy patients will be happy to oblige!

For more information on how to succeed with your cash only medical practice, and marketing your cash only medical practice, visit Hippocrates Publishing today.

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U.S. Healthcare Crisis :

With all of the problems in regards to the U.S.’ present healthcare crisis, this is the most opportune time for physicians to become more entrepreneurial and less dependent on private and government subsidized insurance plans (i.e. Medicare, Medicaid). The 2006 United States Census reported that 46 million Americans are without health insurance, which truthfully means that about 18,000 more Americans will die because of their lack of health insurance. And with all this, the U.S. still manages to spend more than any other country in the world, at an unbelievable amount of $2 trillion each year, or roughly $6,700 per person.

During Bill Clinton’s presidency, he promised reform of the nation’s rising healthcare costs. It appeared affirmative at first, though due to general distractions that included the economy, war, and terrorism, its complete implementation was confounded.

The number of healthcare lobbyists in Washington is an absurd amount with also knowing that medical care costs are continuing to rise and are nowhere nearing stabilization. The issue of increasingly rapid unraveling of employer-based health insurance, the plight of Medicaid, and the ever-continuous problem of the federal government’s solvency are problems largely associated with the nation’s high healthcare costs.

The mission for physicians now is to start to treat their medical practice like a business that is separate from government subsidized plans. There are appropriate solutions for physicians to follow in order to fight the healthcare crisis and come out profitable. These include:

*Educating themselves by learning the “business” of medicine with niche physician marketing and niche medical practices before it is too late.

*Thinking “outside the box” and becoming less dependent on private and government subsidized insurance plans.

*Learning how to decrease overhead and increase profit potential.

*Treating a medical practice like a business and accept cash!

Hippocrates Publishing has many medical practice marketing tools and manuals available - check them out today.

Building your cash pay clientele

As with all things, the transition from accepting insurance to becoming a cash only medical practice takes time. As you embark on your cash pay medical practice, start by researching the legalities of ending any current contracts with insurance companies. This may be done on a gradual basis as your cash pay practice begins to grow.

Next will be notifying your patients and staff of your intentions to start this cash pay medical practice. It is common for many patients to question why you have decided to join the niche medical practice market, and it is recommended you be honest with them about your decision.

Lastly, as you build your cash pay clientele and your cash pay medical practice overall, it may be a good idea to work in other clinics before your business takes you to the point of being able to work for yourself and yourself only.

For more information on marketing for doctors and niche medical practice marketing, visit Hippocrates Publishing. We specialize in healthcare marketing tools such as books and manuals that assist physicians in medical practice marketing and niche medical practices.

Meshing Your Cash Pay Practice with Hospitals and Laboratories

Because cash pay is a new and up and coming niche medical practice, it is only a given that you will be required to research the process of working with local hospitals and laboratories. Because you will no longer be billing insurance companies for your services, you may have to look further into the process of working with the hospitals and laboratories. This leads to pondering whether or not your cash pay medical practice would offer laboratory tests as part of the practice; or whether or not you will see patients in the hospital.

Setting up your cash pay practice will take both time and creativity as you sort out all of the details. Find out directly from the hospital/laboratories on what their specifications will be in terms of billing for diagnostic tests and other procedures.

For further assistance, consult with the professionals at Hippocrates Publishing and the many manuals, healthcare marketing tools, and medical advertising materials available. Marketing for doctors interested in niche medical practices has never been easier…or more enjoyable!